“In all the countries surveyed facial injectables are far more socially acceptable now than they were a decade ago.”
Some Injectables With Your Lipstick Madam?
Facial injectable treatments are well on their way to becoming the new lipstick. Find out how European men and women look at facial injectable treatments, and compare the results with a survey conducted among Australians.
Posted: 10 January 13
By Louisa McKay
Surveys show that Europeans are embracing injectables at an ever-increasing rate, but their social acceptability varies significantly across nations. In this article, we discuss survey results obtained by Merz Aesthetics in a number of European nations—UK, France, Germany, Italy, Spain and Russia—together with results from an Australian survey.
Aussies find facial injectables socially acceptable
The results of the Australian survey, carried out by Costhetics on behalf of Merz Aesthetics in August 2012, show that Aussies are very open to using injectables to change or enhance their looks. This finding remains unchanged even when data for rejectors—defined as those who are not amenable to using injectables—are included. With rejectors factored in, Australia is still ahead in social acceptance among all nations surveyed, except for the UK. The Australian survey included 1,225 men and women.
In all the countries surveyed facial injectables are far more socially acceptable now than they were a decade ago. Only five percent of Australians in the survey felt there was acceptance a decade ago. When asked about how things were now, 19 percent of the men and 25 percent of the women felt that facial injectable treatments were socially acceptable.
Both sexes appear very much on board the injectables bandwagon. More than half the Australian men (55%) and three quarters of the women (78%) felt that injectable treatments would be socially acceptable ten years from now. Without the responses from rejectors, these figures shoot up even further, to 70 percent for men and 83 percent for women.
How the results compare with Europe
The UK population appears to be the most accepting, with 62 percent of the men and 76 percent of the women stating that injectable treatments are becoming more socially acceptable. Australia comes in a close second, even when data for those who reject treatments are factored in.
Russia is the most reluctant adapter. Only 14 percent of Russian participants, both men and women, felt that facial injectables were socially acceptable in their country. Survey results from the other nations surveyed—Italy, Spain, France and Germany—indicate that the participants find injectables much more socially acceptable than in Russia, but not as enthusiastically as those from UK and Australia.
More information on facial injectable treatments
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